Here’s a gob smacking, wake ‘em up, bring recruiters-back-from-the-dead job application … enough to get the weariest, most cynical employer to take a look.

The incredible job application, written in the style of a press release, was sent by mail to GasPedal.com, the word of mouth marketing company headed by the very clever Andy Sernovitz, who writes the blog, Damn! I Wish I’d Thought of That!

Sernovitz writes it was the only paper resume he got, so it got noticed.

” We weren’t even hiring, but the letter was so great we had to grab her before someone else did,” he wrote.
Here’s the letter:

College graduate sends resume via snail mail on purpose

CHICAGO, IL — GasPedal employees were taken by surprise Friday afternoon when the mailman dropped off a letter at their Chicago office. The local mailman, who has been out of work since 2004, hand delivered the lone letter containing the resume of Chicago native Adele Laurie Hazan. “I’ve been out of a job ever since Creed broke up — I’m not quite sure if the two are correlated… No one seems to need me anymore. Why would anyone actually go out and buy stamps? I am the mailman and I don’t even know how much it costs to send a letter.”

Read the rest of Adele’s application on DamnIWish.

What I love about this application is that it isn’t just cool or original, it shows Adele researched and understood the company. Sernovitz’s marketing philosophy is: ” We believe good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun.”

Was it inexpensive? Big tick.

Was it simple? Yes.

Was it fun?  Sure was.

What could you do to turn your ho hum cover letter into something great?