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Sears: Get real

Sears: Get real

Dear Sears, thank you for the housekeeping tip I received in your latest e-newsletter, Manage My Life, suggesting I spend time lubricating my treadmill’s running deck. That’s very important. Not. If I wanted to lubricate something, I’d probably opt to lubricate something more pressing than my treadmill’s unused running deck. Sears’ Manage Your Life newsletter [...]

Australia's first female PM

An ideabomb called Julia Gillard

Women in Australia and around the world are celebrating a big victory: Australia now has its first female Prime Minister. But Gillard represents a victory for women, not for mothers. Labor’s Julia Gillard challenged incumbent Kevin Rudd in a leadership spill that was quick, slick and over in less than a day (if only that [...]

What we have here is a failure to communicate

What matters most? Women

What matters most? That was the question blogger and marketer Seth Godin put to 70 top thinkers. Paco Underhill, CEO of Envirosell, responded “women.” He wrote: “We live in a world that is owned by men, designed by men and managed by men, and yet we expect women to participate. But did you know … [...]

Womenomics: Don’t be afraid to ask

Working women, particularly moms,  are too afraid to ask for what they want from their employers, says a new book “Womenomics: Write Your Own Rules for Success.” And it is in your company’s interest to retain women.  Companies that employ more women are 46% more likely to be profitable, says the book,  launched this morning. [...]